Samsung Electronics Selects Tele Atlas for Digital Maps and Location Content

­Digital mapping and navigation service provider, Tele Atlas has inked a deal with Samsung to embed its Tele Atlas maps into Samung GPS-enabled mobile phones.

"As consumers seek more sophisticated GPS-enabled services from their devices, it is increasingly crucial that handset manufacturers deliver solutions with relevant local content that enriches the mobile experience," said Tele Atlas CEO Bill Henry. "Our unique approach of combining validated community input with state of the art map making technology to develop the highest quality maps, paired with our innovative location content, will now empower millions more smartphone users around the world."

"People want easy-to-use solutions, and the partnership with Tele Atlas will allow us to provide our customers with exciting and valuable multimedia," said Hyoungmoon No, Vice President of R&D Planning Team, Mobile Communications Division, Samsung Electronics. "We will continue to provide people with innovative functionality, style and usability."

Henry said the two companies will collaborate in the future to deliver rich navigation and location solutions covering a wide range of products and regions. Financial terms of the agreement were not disclosed.

Posted to the site on 27th October 2009