VOXmobile to Adopt the Orange Brand Name

Luxemburg based mobile network operator, VOXmobile is to adopt the Orange brandname from the end of this month, its parent company, Belgium's Mobistar has announced. There will be no change to the Mobistar brand in Belgium.

The rebranding will have no influence on the shareholders' structure of VOXmobile. The company will remain a fully-owned company of Mobistar, which is itself 53% owned by France Telecom, ­which trades under the Orange brand.

For Mobistar, the rebranding in Luxemburg will have no impact on the Belgian telecommunication market. Mobistar is a very strong brand. It remains the decision of the Mobistar shareholders whether or not to change the brand name in Belgium. At present, this decision is not on the agenda.

VOXmobile is the smallest of the country's three mobile networks, and according to figures from the Mobile World, ended June with just under 80,000 subscribers. This represented a market share of around 11%.

On the web: VOXmobile - Mobile World

Posted to the site on 20th October 2009