Ericsson to Assist Chinese Website in Developing Mobile Applications

­Ericsson and Chinese social networking website, Kaixin001 are joining forces with a three-year partnership to develop mobile applications based around the website.

Launched in March 2008, Kaixin001 already has more than 50 million subscribers in China and among Chinese speakers across the world, and is attracting about 200,000 new registrations a day. At the moment, the bulk of the site access is done via conventional computer browsers.

Future services could include real-time uploading of photos and videos from mobile phones, SMS alerts on a favorite celebrity's activities, and location-based services, such as checking if friends are nearby.

This builds on Ericsson's portfolio partnership agreements with social networking service providers. Under the agreement, Ericsson will not only work with Kaixin001 to develop mobile applications, but will also create opportunities for Kaixin001 to cooperate with other social networking services, telecom operators and advertising agencies.

Cheng Binghao, President of Kaixin001, says: "We are very excited to be partnering with Ericsson to bring our users fun, innovative and easy-to-use mobile applications that will let them take the Kaixin001 experience wherever they are, whenever they want it. This partnership will open new revenue streams and allow us to take our leading social networking site to the next level."

Posted to the site on 19th October 2009