Amazon.com Launches Mobile Payments Service

­Online retailer, Amazon has moved into the mobile payments market with the launch of its Amazon Mobile Payments Service (Amazon MPS), providing a way to process payments from mobile devices and extend Amazon's 1-Click checkout experience to customers.

Amazon MPS enables existing Amazon customers to use the payment and shipping information in their Amazon.com accounts to make purchases from their mobile devices.

"We're pleased to make it easier for our Amazon Payments developers and merchants to extend mobile payment options and the ease of 1-Click checkout to their customers," said Howard Gefen, Director of Amazon Mobile Payments. "Amazon customers can now also make purchases on third party sites without needing to set up separate payment accounts-they simply use the payment information in their existing Amazon accounts."

After signing in from an Amazon MPS enabled device or mobile application, customers are automatically able to make future purchases from their mobile devices using 1-Click functionality. Through a set of API's and an optimized mobile browser experience, developers and merchants can easily extend single or multi-use payment options to their customers. Developers and merchants who already offer Amazon Payments on their website can easily add the new mobile payment option for their customers without any additional backend technology development.

"A seamless purchasing process is one of the most important aspects to a great mobile shopping experience," said Paul Reddick, CEO of Handmark, a leading creator and distributor of mobile applications and services, and an initial user of the Amazon Mobile Payments Service. "The Amazon Mobile Payments Service delivers a fast, easy and familiar mobile payment option millions of people trust and we are pleased to be one of the first to extend it broadly to our customers and partners."

On the web: Amazon MPS

Posted to the site on 5th October 2009