Euronet Worldwide Launches New Brand for Prepaid Division

Electronics payments distributor, Euronet Worldwide says that it is consolidating its six different brands for its Prepaid Division under the name epay. Currently, Euronet's Prepaid Division is one of the largest international distributors of prepaid mobile airtime.

Several Euronet prepaid subsidiaries already carry the epay name. The remaining companies: PaySpot, Telerecarga, Movilcarga, Brodos and Transact will now adopt the new branding.

"Our new name, epay, now unites all of our best-in-class companies under one brand to further promote our position as the leading worldwide payment and cash collection network provider," said Gareth Gumbley, Euronet senior vice president and managing director, epay Division. "Just as our business strategy has evolved over the years to meet the needs of our customers, so must our brands. The new brand identity is a reflection of that evolution to deliver brand leadership and enhanced value to our customers. It brings together our successful elements - local market knowledge, operational expertise and international distribution reach - required by multinational retailers and global consumer brands."

Posted to the site on 16th July 2009