VivaCell-MTS Launches Video Ringtones

Armenian mobile network operator, VivaCell-MTS has launched a video ringtone service, provided by Vringo and its partner, Innova Group. The service, to be rolled out on a subscription basis, will provide access to Vringo's video ringtone application and its library of 4,000-and-counting video ringtone clips. For a fee, subscribers may download this premium content.

"Through this arrangement with Vringo and Innova Group, VivaCell-MTS is now able to offer our subscribers more multimedia content and more stimulating ways to use that content than ever before," said VivaCell-MTS General Manager Ralph Yirikian. "We believe Vringo's fun and captivating video ringtones will be an extra tool in our efforts to keep our subscribers updated with the latest technologies."

This is the fourth custom-built in-language carrier platform Vringo has created for an international mobile partner. Others include platforms in Vietnamese for Viettel, in French for Bouygues Telecom and in Turkish for mobile provider Avea.

Vringo is also partnering with Innova Group to provide billing services for the partnership with MTS Group.

Posted to the site on 25th June 2009