Nokia Launches Rural Information Mobile Portal in India

After running tests in the Indian state of Maharashtra, Nokia has announced the commercial launch of its "Life Tools" service. Designed specifically for the emerging markets, Nokia Life Tools is a range of Agriculture, Education and Entertainment services sharply addressing the information gaps of target consumers. The service will be rolled out first in Maharashtra in association with the Maharashtra State Agricultural Marketing Board (MSAMB).

Speaking at the occasion, Shri. Ashok Chavan, Hon'ble Chief Minister of Maharashtra said, "We are happy that Maharashtra is the first state in India to go live with the Nokia Life Tools services in association with the state marketing board. Empowering our people with the right tools and facilities is a top priority for the State Government. I would like to congratulate Nokia for developing a unique and innovative service that has tremendous potential to improve lives and the livelihood of farmers and sub-urban consumers in Maharashtra."

The complete Nokia Life Tools solution will be available on the newly launched Nokia 2323 classic and Nokia 2330 classic devices, and will be later expanded to other Nokia devices.

Nokia Life Tools is hosted by OnMobile in India.

Jawahar Kanjilal, Nokia's Global Head of Emerging Markets Services, said, "As mobile coverage increases to cover the millions of unconnected, Nokia - in India and in other emerging markets around the world - will work together with mobile operators, multiple government and private enterprises, and non-government organizations to empower millions by connecting them to better opportunities that have a positive impact on their daily lives."

Nokia Life Tools was piloted in Maharashtra earlier this year before its commercial roll-out this month. The feedback from actual subscribers during the pilot that was concluded in April 2009 revealed that the service had a wide appeal, and connected with subscribers at both emotional and rational levels. On one hand, the service brought livelihood gains through relevant information such as market rates for farmers' produce, greater awareness on market conditions, tips on weather, news, crop advisory, Learn English and General Knowledge. On the other hand, it enabled consumers to fill their information gaps by being better informed, save time and money, and improve their confidence and social standing.

Nokia Life Tools service will be expanded to select countries across Asia and Africa later in 2009 and beyond.

Posted to the site on 12th June 2009