VeriSign Continues to Break its Mobile Messaging Records

Mobile messaging volumes continue to shatter records, according to the latest quarterly index of mobile messaging statistics compiled by VeriSign's Messaging and Mobile Media Division. During the first quarter of 2009, VeriSign, which delivers 60 percent of the text and mobile message traffic in the U.S. inter-carrier market, recorded a new high of nearly 84 billion messages delivered throughout the quarter.

"Growth in mobile messaging volumes remains a consistent bright spot in the mobile wireless environment," said Charles Landry, vice president and general manager of products and innovation for VeriSign's Messaging and Mobile Media division. "As consumers and enterprises increasingly rely on mobile messaging to stay connected anytime, anywhere, the mobile industry relies on VeriSign to ensure that those messages reach their intended destination. We're making the investments necessary to deliver the reach, reliability and scalability needed to make 2009 another successful year for mobile messaging."

VeriSign also delivered more than 1.06 billion SMS and MMS messages on Valentine's Day, which typically generates heavy message volume as texters exchange love notes. It was the busiest day of the quarter and the busiest Valentine's Day on record.

In Q1 2009, VeriSign's combined mobile messaging networks enabled an average of approximately 932 million messages per day. This is an 18.5 percent increase from the previous quarter and a remarkable 96 percent rise over Q1 2008. In total, VeriSign delivered 82.3 billion P2P (peer-to-peer) and over 1.6 billion A2P (application-to-peer) messages in Q1 2009.

The VeriSign Inter-Carrier MMS and PictureMail platforms also continue to experience rigorous growth in MMS traffic. Compared to the first quarter of 2008, MMS and PictureMail volumes jumped 130 percent and 84 percent respectively. In total, VeriSign delivered more than 1.1 billion MMS messages in Q1 2009.

Driven in part by the addition of new mobile content providers and an increase in mobile content provider market activity, VeriSign also reported a 27 percent increase in Premium SMS transactions year over year.

With more enterprises turning to the mobile channel to better serve customers, VeriSign Mobile Enterprise Services (VMES) responded to the growing interest in A2P enterprise applications as evident by an 88 percent year-over-year growth rate of messages delivered through its network while financial services in particular drove a 63 percent increase in messaging traffic from Q1 2008 to Q1 2009.

Posted to the site on 3rd June 2009