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LG Shows Off Updated Touch-Screen Camera Phone
LG Electronics has shown off a new camera phone with an Intelligent Shot Mode that makes it easy to take pictures by automatically analyzing scenes and adjusting camera settings accordingly. This second incarnation of Viewty, the Smart (LG-GC900) offers an 8 megapixel sensor with sensitivity up to ISO 1600, a higher resolution WVGA touchscreen, a more intelligent image processor and LG's easy-to-use S-Class User Interface (UI).
"Viewty is back and better than ever, with new smart camera applications that take care of all the complicated camera adjustments and processing for you," said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "Viewty Smart represents the next generation of LG camera phones, and will drive LG leadership in the industry with its innovative, smart technology."
Intelligent Shot Mode and Advanced Camera Features
LG conducted consumer preference surveys in fourteen countries including the U.S., U.K., France, Brazil, Russia, India and China to learn what consumers wanted to see in the next generation mobile device and one key finding was that users thought current camera phones were too complicated to operate.
LG's engineers addressed this issue in the Viewty Smart with Intelligent Shot Mode, which analyzes the subject, background, and lighting conditions and compares the data against seven pre-programmed scenarios to take perfect pictures every time. This feature, still rare on high-end stand alone compact digital cameras, is a first for a camera phones and only available from LG. This hassle-free mode completely eliminates the need to check settings before taking a photo. It also provides instantaneous feedback, showing exactly how the camera is analyzing a particular scene with real-time indicator bars.
S-Class User Interface Enhanced for Camera Features
Viewty Smart also includes the easy-to-use 3D S-Class UI, which debuted on LG's ARENA earlier this year. LG has tailored S-Class around Viewty Smart's camera features with an on-screen dial for instantly switching shot modes and a thumbnail viewer that shows recently taken photos without having to switch to the photo gallery.
The Viewty Smart is just 12.4 mm deep, making it the slimmest 8 megapixel camera phone available.
"With Viewty we completely changed the way people looked at camera phones. For the first time, people didn't have to put up with poor image quality for the convenience of using the cameras on their mobile phones," said Dr. Ahn. "With Viewty Smart we'll change perceptions again. It won't be about having a camera phone that equals the quality of a standalone digital camera. It will be about having a smart camera phone that takes better pictures and is easier to use than a standalone digital camera."
LG Viewty Smart will be available through operators in Europe starting this May and then launch in other markets around the world.
Posted to the site on 20th April 2009