Cancer Charity Builds Mobile Web Site to Boost Donations

UK retailer and MVNO, Tesco Mobile has teamed up with the charity, Marie Curie Cancer Care to launch a new way to raise money on the move. Customers can now visit Marie Curie Cancer Care on their mobiles following the launch of a mobile internet site, built by Tesco Mobile, as part of their support for the Tesco Charity of the Year 2008.

As well as picking up fundraising hints and tips, visitors can download exclusive wallpapers featuring the Marie Curie Cancer Care emblem - daffodils. There are four different designs to choose from, each one guaranteeing a burst of summer colour. Downloading a wallpaper costs £1.50 with 50p from every download being donated to the charity.

The site also has a "one-click" call button for visitors wanting to make donations.

Ashley Schofield, Head of Customer Marketing at Tesco Mobile said "We run a mobile internet site for Tesco customers where anyone can read the latest news, sports and gossip as well as download ringtones and mobile games. With over 100,000 visitors every week we thought it would be a great place to raise awareness of Marie Curie Cancer Care and generate some extra donations".

Marie Curie Cancer Care provides high quality nursing, totally free, to give terminally ill patients the choice of dying at home supported by their families.

Posted to the site on 28th May 2008