Uk Operator, O2 Streamlines its Marketing Systems

Mobile messaging services provider, 2ergo says that it has signed a five year contract with O2 UK for the provision of mobile marketing services, underpinned by its recently launched MultiSend interactive messaging suite. The contract will enable O2 to use a single application to send marketing messages to its customers via SMS, MMS and email.

Having already completed a number of successful campaigns, 2ergo's MultiSend suite will be introduced across O2's marketing teams, and plans are in place to use the platform to deliver the mobile network operator's core digital marketing programme.

Andrew Day, Head of CRM at O2, said: "We see real potential in MultiSend, it will allow us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis. At a practical level, MultiSend gives us the capability to streamline the many processes involved in delivering multi-media and interactive campaigns to just a single application."

MultiSend will be fully integrated over time with O2's CRM system to maximise automation efficiencies and gain a greater insight into customer demands. This will free up time for marketeers to devise further interactive campaigns, drive marketing results and build on customer relationships.

Neale Graham, Joint CEO 2ergo Group plc, said "The service and hosting fees secured by 2ergo under this agreement further underpin the Board's expectations for the year. The Board anticipates that the agreement will also generate additional transaction-based fees, the timing and scale of which will become clear as the relationship with O2 develops over time."

Posted to the site on 7th January 2008